Sales Funnel and Its Impacts on the Modern Marketing

Modern Digital Marketing has changed a lot. Nowadays, you can not establish a brand by just opening a website and wait for traffic to visit your website and purchase your products. You have to consider, Search Engine Optimization, Rich content, Advertising, Social Media Marketing, and many more.

However, the great news is that Funnel Tech and Automation made the marketing procedure a lot easier and much more effective. Now you can convert your traffic into satisfied customers with the help of effective funnels.

For instance, we could explain the modern marketing funnel by following six segments-

If we think manually, we can follow a customer journey, they usually move through the above marketing funnel.

There are mainly three types of customers or leads:

1. Cold Leads / Customers
2. Warm Leads / Customers
3. Hot Leads / Customers

Cold Leads / Customers:

These types of customers are usually visiting and surf the internet for free benefits or offers, they do not have the willingness to buy anything from your store.

Warm Leads / Customers:

These types of customers are aware of your products/services but they do not have trust in you yet to perform their first purchase. A well-crafted marketing funnel can nurture them and convert them into real buyers.

Hot Leads / Customers:

These kinds of customers need your product or services, they have the willingness and capacity to buy your products or services. They are already searching for the product and ready to buy. They have already visited your website several times.

Let’s go back to our main topics, an effective marketing funnel needs some workflows and activities in different stages. For instance-

1.Awareness:

To build awareness you have to do the following activities. Search Engine Optimization, Rich Content development, Social Media Marketing, Webinar, and running Ads for more traffic generation.

Unfortunately, in this stage, most of the traffics are cold customers. Thus, we collect traffic information by setting up a lead magnet machine on your website or landing page.

2. Interest:

After collecting data, you have to sort out warm and hot customers. By providing some values, you can also convert cold customers into warm or hot customers.

In this stage, email marketing, webinar, and one-to-one sessions work a lot.

3. Consideration:

At some point, customers would like to check your authority and reviews. Previous customer reviews and testimonials will help you a lot to make your customers think about purchases.

4. Conversion:

In this stage, customers search for buying options. Thus, you have to must ensure that your page has call-to-action buttons that are visible and attractive.

5. Loyalty:

After purchasing your products or services, you should keep your customer in the touch. send regular emails and try to get reviews or testimonials from satisfied customers or try to resolve problems faced by dissatisfied customers.

6. Advocacy:

In this stage, satisfied customers will support you and sprayed their story of satisfaction to other potential customers. They will support your brands and fight against criticizers. This is how your brands reach the highest growth level.

This is a very big workflow and needs huge workforces, talent, and time to manage. However, the good news is that modern sales and marketing funnel automation system made this huge chunk of work effortless and easier. Anybody can run a business with the help of AI and automation.

 

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